Corporate videos usually aim to promote or sell a product or service or document company procedures. It's easy to produce a dull, uninteresting video that doesn't achieve any of those objectives. The best corporate videos are ones that engage the viewer and deliver a clear message.
Here are some tips to ensure your corporate video is interesting.
Keep It Short
Most people have a very short attention span, so it's important to keep your video short and to the point. The average attention span of an internet user is only a few seconds, so you need to make sure your video grabs their attention from the start. But how do you cram all relevant information into such a short time?
The key is to focus on one thing and make sure your video has a clear objective. Once you know what your video is trying to achieve, you can then focus on delivering that message in the most effective way possible.
You don't have to use many words or explain something at length to get your point across. In fact, sometimes it's better to leave some things unsaid, as this can make your video more mysterious and intriguing.
If you absolutely must create a longer video, make sure it's interesting and engaging enough to hold people's attention. Use music, graphics, and animation elements to break up the video and keep people engaged.
Use Visual Aids
A video is a visual medium, so it's important to make use of strong visuals to get your point across. People are more likely to remember something if they can see it, so use this to your advantage.
Use graphics and animation to help tell your story and explain complex concepts. You can even use live-action video footage. This can be more expensive and time-consuming to produce, but it can make for a very impactful and memorable video.
For example, if you're trying to sell a product, show people who are actively using it and benefitting from it. This will help people understand the product and how it can help them.
You can also use visuals to add some personality to your video. Use your company's branding, such as colors, fonts, and logos, to make your video more recognizable and memorable. For instance, if you're releasing a video for a new product, you could use your product's packaging in the video to help people identify it. Use color accents that match the packaging to make it even more eye-catching.
For more information, contact a local company, like Jolly Roger Images.
