Are you looking for ways to make your customers get more involved in customizing their products? Deploying visual configuration software helps your customers change aspects like color, features, and special features. Visual configurators have become standard on sites selling configurable products such as cars and fashion items. But there are best practices to observe when using visual configuration software to make it effective.
1. Use a Responsive Website Design
Today's customer wants a seamless user experience on different devices. Mobile devices have become favorite internet access devices, which makes having a responsive web design crucial. With a responsive design, your customers can use the visual configurator easily on different gadgets.
2. Have Tutorials on Using the Visual Configurator
Not all your customers will be comfortable using the visual configuration software effectively. Therefore, it is important to have a guide or tutorial taking the customer through the process. A digital assistant works very well in helping your customers get the full functionality of the visual configurator.
3. Use a 3D Visual Configurator
The whole point of deploying visual configuration software is to enable your customers to see how their product will look. A good visual configurator should offer a 360° view of the product. It enables the customer to inspect the product from all angles.
With a 3D view, the customer sees the product just like they would have if inspecting the item in a brick and mortar store.
4. Enable Saving and Reset
Most customers will want to come back to a product before making a purchase decision. They will compare with other products, including custom options. A save feature enables your customers to have a more positive experience because they can pick up easily.
A save feature is especially useful for complex products like cars which can take hours or days to customize. It saves your customers a lot of time. It makes it easier for your customers to develop ownership of the design and come to a buying decision.
Similarly, your customers should have an easy option to start over when they feel their design hasn't come out as they wanted. You can have a reset button that takes them back to their base product.
5. Educate and Entertain
Visual configuration software should integrate educational tips to make it easier for your customers to know what they customize. For example, when customizing a shoe, give them the option of clicking on the part they want to customize as the names of the parts pop up. It educates your customers and makes the process fun.
Would you like to see your customers have more ownership of the design process? Think of deploying an effective visual configurator.
